Foundations of Digital Marketing and E-commerce
Completed by Felipe Andres Erazo Teran
July 17, 2026
12 hours (approximately)
Felipe Andres Erazo Teran's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Data-Driven Decision-Making
- Category: Performance marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Data Storytelling
- Category: Branding
- Category: Brand Awareness
- Category: Web Analytics and SEO
- Category: Conversion Funnel Analysis
