The Business of Product Management II
Completed by Glauce Lourenço Ferreira
October 3, 2021
13 hours (approximately)
Glauce Lourenço Ferreira's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Customer experience improvement
- Category: Product Development
- Category: Product Roadmaps
- Category: Financial Statement Analysis
- Category: Customer Retention
- Category: Commercialization
- Category: Financial Statements
- Category: Customer Analysis
- Category: Business Metrics
- Category: Agile Methodology
- Category: Initiative and Leadership
- Category: Financial Acumen
