Digital Marketing Capstone
Completed by FOTOS GRIGORIOU
May 31, 2021
17 hours (approximately)
FOTOS GRIGORIOU's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Journey Mapping
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Email Marketing
- Category: Market Research
- Category: Web Analytics and SEO
- Category: Campaign Planning
