Integrated and Strategic Communication Campaigns
Completed by Allison Miller
August 2, 2026
6 hours (approximately)
Allison Miller's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Media Planning
- Category: Earned Media
- Category: Advertising Campaigns
- Category: Communication Strategies
- Category: Stakeholder Communications
- Category: Target Market
- Category: Target Audience
- Category: Media Strategy
- Category: Communication Planning
- Category: Corporate Communications
- Category: Media and Communications
- Category: Brand Strategy

