Digital Marketing: Customer Engagement Strategy
Completed by Brittney Rhiannon Bonnick
June 20, 2016
12 hours (approximately)
Brittney Rhiannon Bonnick's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Brand Strategy
- Category: Marketing Effectiveness
- Category: Analytics
- Category: Content Marketing
- Category: Digital Advertising
- Category: Customer Engagement
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Social Media Marketing
- Category: MarTech
- Category: Customer experience strategy (CX)