Qualitative Research
Completed by Nancy Arter
April 12, 2026
14 hours (approximately)
Nancy Arter's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Surveys
- Category: Research
- Category: Business Research
- Category: Stakeholder Engagement
- Category: Survey Creation
- Category: Analysis
- Category: Qualitative Research
- Category: Drive Engagement
- Category: Recruitment
- Category: Focus Group
- Category: Research Reports
