Global Impact: Cultural Psychology
Completed by Wahaj Tariq
June 5, 2018
11 hours (approximately)
Wahaj Tariq's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Consumer Behaviour
- Category: Intercultural Competence
- Category: Culture
- Category: Brand Management
- Category: Strategic Marketing
- Category: Diversity Marketing
- Category: Psychology
- Category: Branding
- Category: Cultural Diversity
- Category: Marketing Psychology
- Category: Brand Strategy
- Category: Marketing
