Brand and Product Management
Completed by Xin Sun
March 15, 2020
10 hours (approximately)
Xin Sun's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Product Lifecycle Management
- Category: Portfolio Management
- Category: Product Strategy
- Category: Journey Mapping
- Category: Internal Communications
- Category: Brand Management
- Category: New Product Development
- Category: Branding
- Category: Design and Product
- Category: Conversion Funnel Analysis
- Category: Brand Strategy
- Category: Demand Planning
