Pricing Strategy in Practice
Completed by Gustavo Alexander Reyes Vergara
December 28, 2023
13 hours (approximately)
Gustavo Alexander Reyes Vergara's account is verified. Coursera certifies their successful completion of Pricing Strategy in Practice
What you will learn
How to use the three lenses to set an optimal strategic price to maximize revenue
How to approach a pricing case, glean information, and work through a complicated pricing decision
How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation
Skills you will gain
- Category: Market Analysis
- Category: Presentations
- Category: Case Studies
- Category: Business Economics
- Category: Consumer Behaviour
- Category: Competitive Analysis
- Category: Customer Insights
- Category: B2B Sales
- Category: Market Research
- Category: Business Strategy
- Category: Market Share
- Category: Market Dynamics

