Customer Value in Pricing Strategy
Completed by Marc Borchardt
October 16, 2017
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Analysis
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Global Marketing
- Category: Case Studies
- Category: Decision Making
- Category: Market Research
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Revenue Management
