Customer Value in Pricing Strategy
Completed by Marc Borchardt
October 16, 2017
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Analysis
- Category: Market Research
- Category: Consumer Behaviour
- Category: Case Studies
- Category: Decision Making
- Category: Marketing Psychology
- Category: Global Marketing
- Category: Customer Insights
- Category: Behavioral Economics
- Category: Customer Analysis
