Marketing, Communication, and PR
Completed by Abbigail McCarty
April 28, 2026
28 hours (approximately)
Abbigail McCarty's account is verified. Coursera certifies their successful completion of Marketing, Communication, and PR
What you will learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you will gain
- Category: Content Creation
- Category: Strategic Communication
- Category: Marketing Communications
- Category: Storytelling
- Category: Content Performance Analysis
- Category: Public Relations
- Category: Cross-Channel Marketing
- Category: Marketing and Public Relations
- Category: Campaign Management
- Category: Target Audience
- Category: Integrated Marketing Communications
- Category: User Research
