Digital Marketing: Customer Engagement Strategy
Completed by Tom McAllister
July 26, 2016
12 hours (approximately)
Tom McAllister's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Content Marketing
- Category: Data Collection
- Category: Generative AI
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Data Visualization
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Consumer Behaviour
- Category: MarTech
