Introduction to Public Relations
Completed by Esmeralda Arredondo Islas
January 21, 2025
25 hours (approximately)
Esmeralda Arredondo Islas's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Content Performance Analysis
- Category: Public Relations
- Category: Media Planning
- Category: Strategic Communication
- Category: Communication Planning
- Category: Media Strategy
- Category: Media Relations
- Category: AI literacy
- Category: Target Audience
- Category: Content Creation
- Category: AI Personalization
- Category: Generative AI

