Qualitative Research
Completed by Matthew Hooper
May 20, 2019
14 hours (approximately)
Matthew Hooper's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Research Methodologies
- Category: Drive Engagement
- Category: Sample Size Determination
- Category: Interviewing Skills
- Category: Stakeholder Engagement
- Category: Survey Creation
- Category: Discussion Facilitation
- Category: Recruitment
- Category: Qualitative Research
- Category: Focus Group
- Category: Research Reports
