Developing a Winning Marketing Strategy
Completed by Yanjun Li
March 1, 2026
16 hours (approximately)
Yanjun Li's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Brand Strategy
- Category: Strategic Marketing
- Category: Branding
- Category: Customer Insights
- Category: Marketing
- Category: Target Market
- Category: Value Propositions
- Category: Product Marketing
- Category: Customer Analysis
- Category: Marketing Management
