Foundations of Digital Marketing and E-commerce
Completed by Ling Shan Hesper Cheung
September 20, 2025
12 hours (approximately)
Ling Shan Hesper Cheung's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Branding
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
