Foundations of Digital Marketing and E-commerce
Completed by Kim Nguyen Khac Vinh
February 6, 2025
12 hours (approximately)
Kim Nguyen Khac Vinh's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Branding
- Category: Digital Media Strategy
- Category: Marketing
- Category: Performance marketing
- Category: Marketing Planning
- Category: Performance Measurement
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Search Engine Optimization
- Category: Email Marketing
- Category: E-Commerce
- Category: Performance Metric
