Data Analytics Methods for Marketing
Completed by Murat ARAS
March 19, 2023
12 hours (approximately)
Murat ARAS's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Regression Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Marketing Planning
- Category: A/B Testing
- Category: Target Audience
