Assess for Success: Marketing Analytics and Measurement
Completed by Luiz Gustavo Leal Barbosa
March 9, 2026
18 hours (approximately)
Luiz Gustavo Leal Barbosa's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data Presentation
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Google Analytics
- Category: Paid media
- Category: Campaign Management
- Category: Marketing Planning
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
