Market Research and Consumer Behavior
Completed by Rahma Arafah Ahmed
April 4, 2017
6 hours (approximately)
Rahma Arafah Ahmed's account is verified. Coursera certifies their successful completion of Market Research and Consumer Behavior
What you will learn
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Skills you will gain
- Category: Decision Making
- Category: Data Analysis
- Category: Surveys
- Category: Business Research
- Category: Marketing
- Category: Target Market
- Category: Data Collection
- Category: Research Methodologies
- Category: Market Research
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Survey Creation
