Assess for Success: Marketing Analytics and Measurement
Completed by Priscila Díaz Pullas
December 14, 2025
18 hours (approximately)
Priscila Díaz Pullas 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Campaign Management
- Category: Pivot Tables And Charts
- Category: Paid media
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Marketing Planning
- Category: Google Analytics
- Category: Data Presentation
- Category: A/B Testing
- Category: Google Ads
- Category: Marketing Analytics
- Category: Spreadsheet Software
