Introduction to Digital Advertising
Completed by Katarina Marie Stapleford
May 27, 2020
6 hours (approximately)
Katarina Marie Stapleford's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Business Metrics
- Category: Performance marketing
- Category: Contextual Advertising
- Category: Online Advertising
- Category: Paid media
- Category: Pay Per Click Advertising
- Category: Bidding
- Category: Data-Driven Marketing
- Category: Augmented Reality
- Category: Advertising
- Category: Digital Advertising
- Category: Campaign Management
