Data Analytics Methods for Marketing
Completed by Brian Vu
November 6, 2024
12 hours (approximately)
Brian Vu's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Customer Analysis
- Category: Customer Insights
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Data Analysis
- Category: Persona Development
- Category: A/B Testing
