Attract and Engage Customers with Digital Marketing
Completed by Michael Smith
August 12, 2025
14 hours (approximately)
Michael Smith's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Google Ads
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Online Advertising
- Category: Customer Analysis
