From Likes to Leads: Interact with Customers Online
Completed by Adib Richmond Ambor
December 9, 2025
20 hours (approximately)
Adib Richmond Ambor's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Digital Advertising
- Category: Advertising
- Category: Social Media Marketing
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Paid media
- Category: Content Scheduling
- Category: Driving engagement
- Category: Marketing Analytics
- Category: Brand Awareness
- Category: Social Media Content
- Category: Drive Engagement
