Digital Marketing: Customer Engagement Strategy
Completed by Andrew Oliver
January 29, 2018
12 hours (approximately)
Andrew Oliver's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Driving engagement
- Category: Data Visualization
- Category: Social Media Marketing
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: MarTech
- Category: Data Collection
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Generative AI
- Category: Content Marketing
- Category: Customer Engagement
