From Likes to Leads: Interact with Customers Online
Completed by Ana Teresa Coalho
February 18, 2025
20 hours (approximately)
Ana Teresa Coalho's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Driving engagement
- Category: Branding
- Category: Social Media Strategy
- Category: Digital Advertising
- Category: Social Media Management
- Category: Social Media Marketing
- Category: Content Scheduling
- Category: Social Media Content
- Category: Brand Management
