Digital Marketing: Customer Engagement Strategy
Completed by Aditya Ramesh
April 11, 2018
12 hours (approximately)
Aditya Ramesh 's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Digital Advertising
- Category: Data Visualization
- Category: Digital Brand Strategy
- Category: Consumer Behaviour
- Category: Content Marketing
- Category: Analytics
- Category: Data Collection
- Category: Social Media Marketing
- Category: Marketing Strategy and Techniques
- Category: MarTech
- Category: Driving engagement
