Data Analytics Methods for Marketing
Completed by CHINAZA ELOBUIKE
August 5, 2023
12 hours (approximately)
CHINAZA ELOBUIKE's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Marketing Planning
- Category: Descriptive Analytics
- Category: Regression Analysis
- Category: Model Evaluation
- Category: Marketing Strategies
- Category: Data Analysis
