Introduction to Public Relations
Completed by Sofia Lansdell Mastrogiacomo
January 4, 2025
26 hours (approximately)
Sofia Lansdell Mastrogiacomo's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Performance Metric
- Category: Media Strategy
- Category: Marketing and Public Relations
- Category: Media Relations
- Category: Program Evaluation
- Category: Content Creation
- Category: Target Audience
- Category: AI literacy
- Category: Generative AI
- Category: Strategic Communication
- Category: Public Relations
- Category: Ethical Standards And Conduct
