Introduction to Public Relations
Completed by Sofia Lansdell Mastrogiacomo
January 4, 2025
26 hours (approximately)
Sofia Lansdell Mastrogiacomo's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media Relations
- Category: Generative AI
- Category: Content Creation
- Category: Performance Metric
- Category: Public Relations
- Category: Program Evaluation
- Category: Marketing and Public Relations
- Category: Media and Communications
- Category: Campaign Planning
- Category: Communication Planning
- Category: Target Audience
- Category: Strategic Communication
