Marketing Analytics
Completed by Oliver Wyman
January 7, 2018
16 hours (approximately)
Oliver Wyman's account is verified. Coursera certifies their successful completion of Marketing Analytics
What you will learn
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives
How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively
How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance
Skills you will gain
- Category: Predictive Analytics
- Category: Brand Management
- Category: Consumer Behaviour
- Category: Branding
- Category: Customer Insights
- Category: Resource Allocation
- Category: Return On Investment
- Category: A/B Testing
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Data-Driven Decision-Making
