Foundations of Digital Marketing and E-commerce
Completed by Kelly Betzabeth Gonzales Andia
June 26, 2025
12 hours (approximately)
Kelly Betzabeth Gonzales Andia 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance marketing
- Category: Email Marketing
- Category: Performance Metric
- Category: Marketing Strategies
