Completion Certificate for Brand and Product Management

February 9, 2017

10 hours (approximately)

Barbara Logan's account is verified. Coursera certifies their successful completion of Brand and Product Management

4.7 (2,708 ratings)

123,774 already enrolled

What you will learn

Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.