Positioning: What you need for a successful Marketing Strategy
Completed by Abdurrahman Alshanqeeti
July 23, 2017
11 hours (approximately)
Abdurrahman Alshanqeeti's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Target Audience
- Category: Value Propositions
- Category: Competitive Analysis
- Category: Customer Insights
- Category: Market Research
- Category: Market Trend
- Category: Market Analysis
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Marketing
