Marketing analytics: Know your customers
Completed by ANKUSH RAJ
September 21, 2026
20 hours (approximately)
ANKUSH RAJ 's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Digital Analysis
- Category: Data Analysis
- Category: Data Analysis Software
- Category: Customer Insights
- Category: Customer Data Management
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Customer experience strategy (CX)
