Developing a Winning Marketing Strategy
Completed by Kimani Hewitt
February 16, 2026
16 hours (approximately)
Kimani Hewitt's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Strategic Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Market Analysis
- Category: Brand Management
- Category: Branding
- Category: Product Marketing
- Category: Customer Analysis
