Digital Marketing Capstone
Completed by Tom Schoutteet
December 5, 2017
17 hours (approximately)
Tom Schoutteet's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Market Research
- Category: Marketing Analytics
- Category: Journey Mapping
- Category: Online Advertising
- Category: Performance Analysis
- Category: Campaign Planning
- Category: Email Marketing
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Search Engine Optimization
