Marketing analytics: Know your customers
Completed by Shamaila Nawar Noor
June 19, 2020
20 hours (approximately)
Shamaila Nawar Noor's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Predictive Analytics
- Category: Digital Marketing
- Category: Big Data
- Category: Data-Driven Marketing
- Category: Data Integration
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Customer Data Management
- Category: Social Media Marketing
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Data Analysis
