Social Media and Digital Marketing Fundamentals
Completed by Mary Jheanne Avenido
June 8, 2023
10 hours (approximately)
Mary Jheanne Avenido's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Content Scheduling
- Category: Social Media Marketing
- Category: Social Media Strategy
- Category: Digital Transformation
- Category: Consumer Behaviour
- Category: Cross-Channel Marketing
- Category: Digital Marketing Tools
- Category: Marketing
- Category: Content Marketing
- Category: Digital Media Strategy
- Category: Digital Marketing Campaigns
- Category: Social Media Content
