Marketing analytics: Know your customers
Completed by Mereah Katrina Santos
April 5, 2026
20 hours (approximately)
Mereah Katrina Santos's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Predictive Analytics
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Big Data
- Category: Customer Insights
- Category: Customer Data Management
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
- Category: Digital Media Strategy
- Category: Data Analysis Software
