Assess for Success: Marketing Analytics and Measurement
Completed by Nestor Junior Pizarro Gutierrez
June 16, 2025
18 hours (approximately)
Nestor Junior Pizarro Gutierrez's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Ads
- Category: Marketing Analytics
- Category: Google Analytics
- Category: Paid media
- Category: Campaign Management
- Category: Marketing Planning
- Category: Spreadsheet Software
- Category: Data Presentation
- Category: Return On Investment
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Performance Measurement
