Qualitative Research
Completed by Samantha Silver
February 21, 2024
14 hours (approximately)
Samantha Silver's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Research Reports
- Category: Research
- Category: Interviewing Skills
- Category: Research Methodologies
- Category: Sample Size Determination
- Category: Recruitment
- Category: Drive Engagement
- Category: Report Writing
- Category: Research Design
- Category: Stakeholder Engagement
- Category: Survey Creation