Customer Value in Pricing Strategy
Completed by Darshan Kurdikar
December 12, 2023
14 hours (approximately)
Darshan Kurdikar's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Consumer Behaviour
- Category: Case Studies
- Category: Market Research
- Category: Marketing Psychology
- Category: Revenue Management
- Category: Analysis
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Decision Making
- Category: Customer Insights
- Category: Global Marketing
