Completion Certificate for Search and Display Advertising

April 28, 2021

7 hours (approximately)

Nishat Ahmed's account is verified. Coursera certifies their successful completion of Search and Display Advertising

4.5 (98 ratings)

16,765 already enrolled

What you will learn

Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding