Digital Marketing Capstone
Completed by Anthony Cornetto
February 1, 2016
17 hours (approximately)
Anthony Cornetto's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Campaign Management
- Category: Keyword Research
- Category: Web Analytics and SEO
- Category: Key Performance Indicators (KPIs)
- Category: Digital Advertising
- Category: Digital Marketing Campaigns
- Category: Online Advertising
- Category: Data-Driven Marketing
- Category: Email Marketing
- Category: Market Research
- Category: Marketing Analytics
- Category: Consumer Behaviour
