Measure and Optimize Social Media Marketing Campaigns
Completed by Zachary Shaul
June 8, 2026
12 hours (approximately)
Zachary Shaul's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Presentations
- Category: Marketing Communications
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Social Media Campaigns
- Category: Marketing Analytics
- Category: Return On Investment
- Category: Performance Reporting
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
