Positioning: What you need for a successful Marketing Strategy
Completed by Fiorella Speicher Mendiola
December 9, 2024
11 hours (approximately)
Fiorella Speicher Mendiola's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Customer Insights
- Category: Market Trend
- Category: Market Research
- Category: Product Marketing
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Value Propositions
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Marketing Strategies
- Category: Target Market
