Customer Value in Pricing Strategy
Completed by Giselle Jara
November 12, 2017
14 hours (approximately)
Giselle Jara's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Revenue Management
- Category: Consumer Behaviour
- Category: Customer Insights
- Category: Analysis
- Category: Case Studies
- Category: Market Research
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Marketing Psychology
- Category: Global Marketing
